The General Review

We didn't set out to start the Review. We set out to start a bakery. The General was founded in 2009 with an exchange which went something like this:

Jess: We should open a bakery.  

Megan: We should totally open a bakery! 

Opening a bakery, turns out, is really fucking hard to do. We started The General Review instead: a zine of food, ideas, and stories. Each issue of the Review is hyper-focused on one food-related noun, explored through memories, recipes, drawings, and lists.