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We didn't set out to start the Review. We set out to start a bakery. The General was founded in 2009 with an exchange which went something like this:

Jess: We should open a bakery.  

Megan: We should totally open a bakery! 

Opening a bakery, turns out, is really fucking hard to do. We started The General Review instead: a zine of food, ideas, and stories. Each issue of the Review is hyper-focused on one food-related noun, explored through memories, recipes, drawings, and lists.


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Click download now to get access to the following files:

2012-04 general place.pdf 40 kB
2012-05 general stone fruit.pdf 143 kB
2012-06 general oysters.pdf 789 kB
2012-09 general apples.pdf 55 kB
2013-09 general canning.pdf 186 kB
2014-06 general steakhouse.pdf 211 kB
2020-11 general rosemary.pdf 770 kB
2012-08 general brunch.pdf 1 MB